Kevin Faircourt - CMO - Brand Architect - Growth Strategist

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CxO Team
    Over a decade of experience driving brand growth, marketing strategy, and creative excellence across upscale technology, wellness, and lifestyle sectors.
    Specializes in shaping go-to-market strategies, scaling customer acquisition, and crafting premium brand identities that resonate with high-value audiences.
    Brand Architecture & Market Positioning. Define clear brand identities and differentiated market positions that align with consumer needs and business goals.
    Integrated Marketing Strategy. Develop and oversee multi-channel campaigns (digital, social, influencer, PR) designed to build awareness, drive engagement, and increase revenue.
    Growth Marketing & Funnel Optimization. Build and optimize customer acquisition funnels using paid media, organic growth tactics, and performance analytics.
    Executive Media & Messaging Leadership. Guide C-suite communications, investor storytelling, and key brand narratives to align internal teams and external partners.
    Content Strategy & Production Oversight. Lead the development of visual, written, and experiential content that connects emotionally with target audiences.

Work experience

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Water & Wellness 2017-2019 & 2021-Present)

CMO & Brand Manager
Directed rebranding efforts and e-commerce marketing strategies for a leading water purification and wellness supplement brand, driving new product launches, online sales, and brand repositioning across wellness markets.

Crystal Alkaline Water (2025-Present)
Marketing Director, Brand Launch & Growth Strategy
Led launch campaigns, product storytelling, and digital marketing strategies that positioned the brand as a premium health and wellness offering.

Faircourt Mint LLC (2012-Present)
Founder & CMO
Built a boutique consulting firm providing strategic marketing, branding, and business development services to startups and growth-stage companies.

Water Startups LLC (3/2025-Present)
Co-Founder & Chief Marketing Officer
Developed nationwide marketing systems, franchise kits, and advertising strategies to scale water delivery and wellness services across U.S. markets.

Yoga Sunne (2018–2019)
Marketing Director
Led marketing strategy across Instagram, Facebook, email, and Google Ads, driving record revenue months for this co-op infrared yoga studio.
Oversaw lifestyle media production, increased user-generated content, and elevated the studio’s premium market position.

Global Tribe Retreats 2014-2016

Brand Strategy & Marketing Advisor
Developed brand narrative, marketing assets, and promotional strategies for an international wellness retreat brand, increasing digital presence, enhancing community engagement, and supporting event sales.

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